Berlin law

Berlin's law means: The biggest obstacle to success is to achieve continuous success. After continuous success, people often think that they are omnipotent. In other words, for the success of the next step, the success of the previous step often manifests as an inertia trap. The proposer is French behavioral scientist Irving Berlin.

If something is successfully completed, people will program it: experience-rules-continue. Habit is the hardest stone in the world. Once you get used to a certain successful route, it is difficult to try other routes. The right attitude is to use an ad slogan by the famous movie star Chow Yun-fat "For me, success is another starting point. Success? I'm just on the road."

For companies, it is usually the case that the market and consumer behaviors are constantly changing, but the company is still going it alone. Even some well-known companies that are very flexible and customer-oriented at the beginning can hardly criticize or challenge their past successful experiences. As a result, they gradually lose their sensitivity and adaptability, and then they may become victims of success. The faster external conditions change, the easier it is for successful experience to fall behind. If the company wants to continue to stay ahead, it must keep up with the times and abandon its inherent organizational processes.

In "The Rise of Individuals-European Chief Management Master Talks about Autonomous Management", the author Reinhard Splenger pointed out: Don't fall into the trap of success. Companies usually don't like to hear bad news. This is the biggest problem hindering innovation. The hierarchy can always filter out bad news. "In Lidox, IBM, AEG, Kent, Philips, and other well-known companies, you can see this, even the corporate leadership. Once you think you have the truth, or the most The good or the only way, you can't move forward, you fall into the trap of success. If someone says: I have 25 years of management experience! Then we say that he has only one year of experience, the rest 24 The year is just a simple repetition. If you can't find a new way out, you have to stay on the same way."