F. Billen, the former president of Kaupier, USA, put forward Billen's law: failure is also an opportunity. If you have never had a record of failure in a year, you have never had the courage to try every opportunity that should be seized.
In our journey of life, opportunities are everywhere. But opportunities are fleeting, and you can't seize it after all the preparations are made. This requires us to have a spirit of trial and error. Even if you prove yourself wrong, you won’t regret it. Because you seized the opportunity, and at least knew that the way you seized the opportunity before did not work. It is often said that failure is the mother of success, failure is a wealth, and the meaning is roughly there.
In the industry circles, there is a rule of Procter & Gamble: If an employee does not make a mistake for three months, he will be regarded as an unqualified employee. In this regard, Mr. Bai Bo, the global chairman of Procter & Gamble, explained: That means he did nothing.
The automobile industry is a "global" industry. At the end of the 1960s, Japanese companies developed on a large scale, starting with automobiles. However, the first attempt by a Japanese car to enter the American market failed. In the face of failure, they did not complain or blame each other. Instead, they unified the country, redeployed, and deliberated repeatedly to find the cause of the failure. Based on the experience and lessons, they re-determined the low fuel consumption, high quality, and conformity with American The operating habits, the strategy of American cars with American style. Practice has proved that their new strategy is feasible.
IBM almost went bankrupt in 1914, and it was almost doomed in 1921, and it was down again in the early 1990s. However, after correcting errors again and again, they eventually overcome the temporary difficulties. Once, a senior person in charge of IBM once caused a loss of 10 million US dollars due to a serious mistake in his work. He was extremely nervous about this, thinking that he would be fired or at least be severely punished. Later, the chairman of the board called him in and informed him of his transfer, and that he had been promoted. He was surprised to ask why the chairman didn't expel him, but the answer was: If I expel you, why spend 10 million dollars in tuition on you?
In 1995, due to various reasons, Lenovo (Hong Kong) Group experienced a huge management, product and financial crisis. When there was a danger of being abandoned by investors, Lenovo did not panic. They calmly analyzed the cause of the problem, and decisively merged Hong Kong Lenovo and Beijing Lenovo, so that Lenovo as a whole survived the difficulties. From this incident, Lenovo’s head Liu Chuanzhi realized that the Chinese mainland market should be Lenovo’s main battlefield for a long time. Based on the reflection of failure and setbacks, Lenovo redeployed its strategy and layout in the Chinese local market. They finally caught the fast-growing Chinese PC market and became the biggest winner in China's fast-growing PC market from 1996 to 2002.
In fact, this is not the first time Lenovo has encountered market setbacks. Lenovo started with a loan of 200,000 yuan from the Academy of Sciences. Because it was eager to make a lot of money, it was cheated of 80,000 yuan in a business, and the entire company was in trouble. In 1998, Lenovo's management experienced another huge shock. Although Lenovo has experienced several major setbacks during its 20 years of growth, unlike many Zhongguancun enterprises, they can quickly stand up from such setbacks.
For more than two decades, Microsoft has been on a smooth journey, but Bill Gates believes that being accustomed to failure is the basis for success. Therefore, Gates often hires people who have failed experience in other companies as his assistants, borrowing their experience to avoid repeating the same mistakes. The people Gates admired most are Ford founder Ford and General Motors founder Sloan. There is a photo of Ford in the Gates office as an inspiration and as a vigilance-Ford dreams of making cheap and easy-to-use vehicles and creating the car century, but in the end stubbornly insists on the original beliefs and cannot continue to make progress. Twenty years later The supremacy was replaced by the rising GM. Hanging a photo of Ford is not only a tribute to his popularization of the car, but also a reflection on his failure.
American management scientist Peter Dulac believes that no matter who he is and what he does, he learns through trial and error. The more mistakes he experiences, the better he can progress. This is because he can learn a lot of experience. Dulac even believes that a person who has not made a mistake can never promote him to a supervisor. Japanese entrepreneur Mr. Honda also said: "Many people dream of success. But I think that success can only be achieved after repeated failure and reflection. In fact, success only represents 1% of your efforts, it can only be another 99% of what is called failure is the crystallization of what is called failure." There is a Chinese saying that cannot be more vulgar: "Failure is the mother of success." It is difficult for a person who is too obedient to make mistakes to believe how great he will achieve. . Throughout the world’s historical greats or today’s leaders, whether in business or in politics, all successful people have experienced various failures and setbacks, and those who can continue to rise from these setbacks and failures Everyone has achieved success. Whether it is the great Mao Zedong or the shopping giant Li Ka-shing, they have also experienced many setbacks.
Don’t hesitate to be afraid of failure, or shrink your hands for fear of making mistakes. Failure is also an opportunity, and even more an opportunity to learn more than success. How to deal with "failure" is an unavoidable issue in the process of corporate growth. A successful company knows to learn from the failures of the company's "what should be done" and "should not do" lessons, not only from failure to find the "mother of success" that can give birth to success, but also from failure Learn more about what should not be done and what should be left. Giving up is a very interesting phenomenon when companies face failure: companies regard failure as wealth, because failure proves that some roads are unworkable. When an enterprise makes an investment that has not been pioneered by its predecessors, it must first consider this as an opportunity. Of course, this refers to a "deliberate" investment adventure, rather than blindly plunge into the abyss of abandonment. Although the final result may be "infeasible". But knowing this "unfeasible" may be the greatest value of this failure to the company. It is impossible for a century-old enterprise to fail without experience, but the difference between them and ordinary enterprises is that they do not regret the failure, but through failure to prove to themselves many things they did not know before. Knowing these things means seizing the opportunity later.
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